As students graduate into adulthood, each generation carries with it a primary lens which informs how they vote, what they buy, and why they believe and act the way they do. What are the implications?:
The Mature Generation (1929-1945) These folks endured the Great Depression and World War II. In general, they’re frugal and know how to save money and resources. They tend to value holding on to what is right and good.
The Baby Boomers (1946-1964) These people represent the population “boom” after the war. As the largest generation to date, they felt large and in charge and expected life to be better for them than it was for their parents.
Generation X (1965-1982) This generation started with the birth control pill and Roe vs. Wade. This smaller population grew up in a broken, jaded world of Vietnam and Watergate. As realists, they know life can be hard and want to keep it real.
Millennials (Y) (1983-2000) Currently, the largest U.S. generation, they grew up in a time of helicopter parents, participation trophies, college degrees and options. They often see life as a cafeteria from which they pick and choose what they want.
Generation Z (2001-2018) This young population is still forming, but they have grown up in a time of terrorism, recession, under-employment and racial unrest. They tend to be hackers, navigating a tougher world full of social media and angst.
Personal Values as They Came of AgeThe Builders – Think long term. We must plan ahead and conserve what we have.
Boomers – Anti-establishment. Don’t trust institutions; make your own way.
Generation X – Unplug and get real. Life is not full of sunshine and rainbows.
Millennials – Change the world, starting with the environment. We can do it.
Generation Z – We are aware, savvy and evolving. We value human equality.
Personal Message as They Came of AgeBuilders – I’m Humble.
Boomers – I’m in charge.
Generation X – I’m scrappy.
Millennials – I’m awesome.
Generation Z – I’m fluid.
Personal Style as They Came of AgeBuilders – Create the system.
Boomers – Take over the system.
Generation X – Avoid the system.
Millennials – Work within the system.
Generation Z – Work around the system.
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